Having been discussing today the need for brand consistency across all materials that a business would release into the public domain, I felt it a good time to investigate how importantly it is considered. Power point presentations can be the best example of how brand consistency can be forgotten. It is not that often that I am approached to design a template for power point presentations and yet it is one of the most frequently used visual aids when communicating with our customers or clients.
In fact it was only recently that one of my own clients asked me to 'design' a power point presentation template for the company so that it would be consistent with their brand. As it happens, my client contact does appreciate how damaging badly designed presentations can be. It is a shame though that only a very few people share this understanding.
Do people really understand the purpose of the 'power point slide presentation'? I think it is very much abused and relied on to do the communicating instead of the presenter.
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