Creative Augmented Reality

I worked a day's design holiday cover on Friday at TC Communications in Ascot. They are a design agency that I have a long standing relationship with and love working in their studio.

As well as seeing old friends and making new ones I was lucky enough to be introduced to 'Augmented Reality' "Augmented reality (AR) is a term for a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data."

String have created some demonstrations of #Augmented-Reality for their company launch. You download the app 'string' and print out their 'trigger images' from their site and then look at the images through your phone/camera lense.

It's a really great effect and great fun too. "I took this picture with the String™ Augmented Reality Showcase app for iOS. See more at www.poweredbystring.com."

 

 

Have a go because there is nothing like seeing it for yourself.

Buy your favourite colour for Charity!

What a simply brilliant graphical idea! I do love my Creative Review e-newsletter landing in my inbox, they always have something fun and informative on the Creative Review Blog - A simple but wonderful idea to raise money for Charity. Everyone loves colour and whether you want to choose it technically, randomly or emotionally the means are all there.

Take a look at: http://www.ownacolour.com/#008da8  This is one of my new Brand colours that I will be launching next year in February. That's how I chose my colours. I also chose my pink too at: http://www.ownacolour.com/#b10069  You can choose how much you donate but donations go to Unicef

Have a go yourself and let me know what colour you picked.